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Worldwide Social Network Ad Revenue Growth, by Company

% change
Timeframe20212022202320242025
FacebookMaximum of two rows can be charted.
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InstagramMaximum of two rows can be charted.
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LinkedIn*Maximum of two rows can be charted.
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PinterestMaximum of two rows can be charted.
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RedditMaximum of two rows can be charted.
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SnapchatMaximum of two rows can be charted.
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TikTokMaximum of two rows can be charted.
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TwitterMaximum of two rows can be charted.
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YelpMaximum of two rows can be charted.
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Source: eMarketer

Note: includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence; *Data for 2016-2019 is included in under ad revenue for Microsoft.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Instagram ad revenue growth, Worldwide

Sources2019202020212022202320242025
eMarketer,March 2023
Nomura Securities,July 2016

LinkedIn ad revenue growth, Worldwide

Sources2019202020212022202320242025
eMarketer,March 2023
Credit Suisse,February 2016
Cowen and Company,February 2016
Nomura Securities,February 2016

Twitter ad revenue growth, Worldwide

Sources2019202020212022202320242025
eMarketer,March 2023
J.P. Morgan,July 2018
Nomura Securities,February 2016
JMP Securities,August 2018
Cowen and Company,July 2018
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