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Learn More →Social Network Ad Revenue Growth, by Company
Overall
Mobile
Display
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Worldwide Social Network Ad Revenue Growth, by Company
% change
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
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| LinkedIn* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Yelp | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence; *Data for 2016-2019 is included in under ad revenue for Microsoft.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Comparative Estimates from Additional Sources:
Instagram ad revenue growth, Worldwide
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| J.P. Morgan,August 2016 | |||||||
| Nomura Securities,July 2016 | |||||||
| JMP Securities,July 2016 | |||||||
| Jefferies,July 2016 | |||||||
| UBS,July 2016 |
LinkedIn ad revenue growth, Worldwide
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Credit Suisse,February 2016 | |||||||
| J.P. Morgan,February 2016 | |||||||
| Cowen and Company,February 2016 | |||||||
| Nomura Securities,February 2016 |
Twitter ad revenue growth, Worldwide
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| J.P. Morgan,July 2018 | |||||||
| Nomura Securities,February 2016 | |||||||
| JMP Securities,August 2018 | |||||||
| Cowen and Company,July 2018 |
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