Worldwide Digital Ad Revenues, by Company

billions
Timeframe20202021202220232024
Alibaba (1)Maximum of two rows can be charted.
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AmazonMaximum of two rows can be charted.
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AppleMaximum of two rows can be charted.
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BaiduMaximum of two rows can be charted.
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Bytedance TikTok/Douyin Maximum of two rows can be charted.
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FacebookMaximum of two rows can be charted.
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GoogleMaximum of two rows can be charted.
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IACMaximum of two rows can be charted.
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InstagramMaximum of two rows can be charted.
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JD.comMaximum of two rows can be charted.
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KuaishouMaximum of two rows can be charted.
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LinkedIn (3)Maximum of two rows can be charted.
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MeituanMaximum of two rows can be charted.
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Meta (2)Maximum of two rows can be charted.
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MicrosoftMaximum of two rows can be charted.
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PandoraMaximum of two rows can be charted.
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PinterestMaximum of two rows can be charted.
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Reddit (4)Maximum of two rows can be charted.
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RokuMaximum of two rows can be charted.
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SINAMaximum of two rows can be charted.
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SnapchatMaximum of two rows can be charted.
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SpotifyMaximum of two rows can be charted.
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TencentMaximum of two rows can be charted.
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TikTokMaximum of two rows can be charted.
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TwitterMaximum of two rows can be charted.
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Verizon Media (5)Maximum of two rows can be charted.
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YahooMaximum of two rows can be charted.
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YelpMaximum of two rows can be charted.
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YouTubeMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Amazon ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
BMO Capital Markets Corp. (Harris Nesbitt),January 2019

Instagram ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
J.P. Morgan,August 2016
Nomura Securities,July 2016
JMP Securities,July 2016
Jefferies,July 2016
UBS,July 2016

LinkedIn ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
Credit Suisse,February 2016
J.P. Morgan,February 2016
Cowen and Company,February 2016
Nomura Securities,February 2016

Meta ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
Deutsche Bank,February 2017
J.P. Morgan,July 2018
UBS,February 2017
Needham & Co.,July 2018
Nomura Securities,February 2017
JMP Securities,July 2018
Cowen and Company,July 2018
Raymond James,July 2018
Credit Suisse,February 2017
Wells Fargo,July 2018

Twitter ad revenues, Worldwide, billions

Sources2018201920202021202220232024
eMarketer,October 2022
J.P. Morgan,July 2018
Nomura Securities,February 2016
JMP Securities,August 2018
Cowen and Company,July 2018
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