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United StatesAmazon, Germany
Amazon Prime Users
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Retail Ecommerce
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Amazon Retail Ecommerce Sales
Users
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Amazon Prime Users
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Amazon Prime Users and Penetration in Germany

Timeframe20222023202420252026
Amazon Prime users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals ages 18+ who have an Amazon Prime account and sign in at least once during the calendar year

Additional Note: The user does not need to be the primary account holder.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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