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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Average Time Spent per Day with Netflix by US Netflix Viewers

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; individuals who watch Netflix via app or website at least once per month; includes all time spent watching video on Netflix via any device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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