Average Time Spent per Day with Subscription OTT Video by US Subscription OTT Video Users

Timeframe20202021202220232024
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Source: eMarketer

Note: ages 18+; individuals who watch video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; includes all time spent watching video on subscription OTT platforms via any device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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