Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Affirm explores subscriptions to boost profitability efforts
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Social media is a lifeline, but Gen Zers do desire occasional breaks
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How Amazon Fresh stacks up among the leading digital grocery players
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5 charts on the current and future state of retail media
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CFPB says AI is not an excuse for vague or unclear explanations for credit rejections
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - May 2023
Note: ages 18+; includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on YouTube; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop
Additional Note: Estimates of average time spent with media are based on the total UK adult population, not the number of users of each medium. Figures are rounded to the nearest minute. Includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on YouTube.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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