Time Spent with Amazon Prime Video
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UK Average Time Spent per Day with Amazon Prime Video
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with TV and video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes all desktop/laptop, mobile and other nonmobile connected-device time watching video on Amazon Prime Video; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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