US Click-and-Collect Grocery Buyers and Penetration

Timeframe20222023202420252026
Click-and-collect grocery buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital grocery buyersMaximum of two rows can be charted.
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– % of click-and-collect buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have made at least one grocery purchase online within the past year for pickup in a store or a locker in a retail or pickup hub location

Additional Note: Pickup locations include secured lockers, curbside pickup and in-store collection points; excludes food services and orders picked up at a post office.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

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