Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Most US industries have not yet embraced cookie alternatives for programmatic buying
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Social CPMs dive double digits as marketers navigate monetization challenges
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Omnichannel approaches to getting a complete customer view
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September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV
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The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
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Sep 29, 2023
Honda establishes largest US charging network ahead of 2024 EV launch
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Sep 29, 2023
Amazon Fresh buyers more likely to try new grocery products multiple times a month
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Sep 28, 2023
Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, December 2022 - May 2023
Note: ages 14+; internet users who have made at least one purchase online during the calendar year for pickup in a store, curbside, or from a locker in a retail location or pickup hub
Additional Note: Pickup locations include secured lockers, curbside pickup and in-store collection points; excludes food services and orders picked up at a post office.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.
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