US TV Political Ad Spending

Timeframe20162017201820192020
TV political ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total political ad spendingMaximum of two rows can be charted.
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– % of tv ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising related to federal, state or local politics, including elections and lobbying activities; includes advertising directly related to legislative and regulatory issues; includes broadcast TV (network, syndication and spot) and cable TV

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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