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Learn More →TV Political Ad Spending
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US TV Political Ad Spending
| Timeframe | 2016 | 2017 | 2018 | 2019 | 2020 | |||
|---|---|---|---|---|---|---|---|---|
| TV political ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total political ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of tv ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2020
Note: includes advertising related to federal, state or local politics, including elections and lobbying activities; includes advertising directly related to legislative and regulatory issues; includes broadcast TV (network, syndication and spot) and cable TV
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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