US TikTok Users and Penetration

Timeframe20222023202420252026
TikTok users (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile phone social network usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of mobile phone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smartphone usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of social network usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users who access their TikTok account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; TikTok company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

TikTok users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
Become a Client
Powerful data and analysis on nearly every digital topic.