US Average Time Spent per Day with TikTok

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent on TikTok; includes usage via any device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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