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United StatesTikTok, US
TikTok User Penetration, by Age
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Ad Revenues
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TikTok Ad Revenues
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Mobile TikTok Ad Revenues
Ad Revenue, per User
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TikTok Ad Revenues, per TikTok User
Ad Revenue per Hour, per Person
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TikTok Ad Revenues per Hour Spent with TikTok, per Person
by Format
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Mobile TikTok Display Ad Revenues
Time Spent
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Time Spent with TikTok
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Time Spent with TikTok by Users
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Time Spent with TikTok, by Age
Users
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TikTok Users
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Adult TikTok Users
by Age
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TikTok Users, by Age
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TikTok User Penetration, by Age
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TikTok User Share, by Age
by Sex
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TikTok Users, by Sex
by Generation
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Tiktok Users, by Generation
by Race/Ethnicity
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TikTok Users, by Race/Ethnicity
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TikTok User Penetration, by Race/Ethnicity
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TikTok User Share, by Race/Ethnicity
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Jump to Source Comparisons Below

US TikTok User Penetration, by Age

Timeframe20222023202420252026
% of Mobile Phone Users
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Smartphone Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Social Network Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who access their TikTok account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

TikTok users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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