US TikTok Ad Revenues, per TikTok User

Timeframe20202021202220232024
TikTok ad revenues, per TikTok user (dollars)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: among users of the above via any device at least once per month; digital ad spend per internet user includes classifieds/directories, banners and other, email, lead generation, mobile, rich media (including instream and outstream video ads), search and sponsorships; social network ad spend per social network user includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a Facebook presence; excludes spending by marketers that goes toward developing or maintaining a Instagram presence; excludes spending by marketers that goes toward developing or maintaining a TikTok presence; excludes spending by marketers that goes toward developing or maintaining a TikTok presence; excludes spending by marketers that goes toward developing or maintaining a social network presence; excludes spending by marketers that goes toward developing or maintaining a Twitter presence; Facebook ad spend per Facebook user includes paid advertising only; Instagram ad spend per Instagram user includes paid advertising only; Snapchat ad spend per Snapchat user includes paid advertising only; Twitter ad spend per Twitter user includes paid advertising only; TikTok ad spend per TikTok user includes paid advertising only; TikTok ad spend per TikTok user includes paid advertising only

Additional Note: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes instream and outstream video ads; data prior to 2017 includes only outstream video ads.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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