US TikTok User Share, by Race/Ethnicity

% of total
Timeframe20222023202420252026
BlackMaximum of two rows can be charted.
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Hispanic*Maximum of two rows can be charted.
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WhiteMaximum of two rows can be charted.
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Other**Maximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use TikTok via a mobile device at least once per month; numbers may not add up to total due to rounding; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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