TikTok Ad Revenues
Ad Revenues
Ad Revenue, per User
by Sex
by Generation
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UK TikTok Ad Revenues
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| TikTok ad revenues (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total social network ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total worldwide TikTok ad revenues | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: paid advertising only; excludes spending by marketers that goes toward developing or maintaining a TikTok presence
Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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