Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: internet users of any age who listen to a podcast via digital stream or direct download on any device at least once per month
Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.