US Podcast Listener Penetration, by Age

Timeframe20222023202420252026
% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who listen to a podcast via digital stream or direct download on any device at least once per month

Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Podcast listeners (% of population), US

Sources2020202120222023202420252026
eMarketer,September 2022
Edison Research,March 2020
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