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United StatesPodcasts, US
Podcast Listener Penetration, by Age
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Ad Spending
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Podcast Ad Spending
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Programmatic Podcast Ad Spending
Ad Revenue per Hour, per Person
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Podcast Ad Revenues per Hour Spent with Podcasts, per Person
Time Spent
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Time Spent with Podcasts
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Time Spent with Podcasts by Adult Podcast Listeners
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Time Spent with Podcasts, by Device
Users
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Podcast Listeners
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Weekly Podcast Listeners
by Age
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Podcast Listeners, by Age
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Podcast Listener Penetration, by Age
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Podcast Listener Share, by Age
by Sex
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Podcast Listeners, by Sex
by Generation
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Podcast Listeners, by Generation
by Platform
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Apple Podcast Listeners
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iHeartRadio Podcast Listeners
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Spotify Podcast Listeners
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US Podcast Listener Penetration, by Age

Timeframe20232024202520262027
% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who listen to a podcast via digital stream or direct download on any device at least once per month

Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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