Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Time Spent with Podcasts, by Device
Ad Revenue per Hour, per Person
Time Spent
by Generation
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Data Table
Source & Notes
Source: eMarketer, June 2023 - June 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on mobile devices while watching TV is counted as 1 hour for TV and 1 hour for mobile device; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; includes all internet activities on desktop and laptop computers and other connected devices
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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