Industries Overview
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Time Spent
by Generation
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - August 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on mobile devices while watching TV is counted as 1 hour for TV and 1 hour for mobile device; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; includes all internet activities on desktop and laptop computers and other connected devices
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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