US Podcast Ad Revenues per Hour Spent with Podcasts, per Person

Timeframe20202021202220232024
Podcast ad revenues per hour spent with podcasts, per person (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent listening to podcasts via digital stream or direct download on any device; podcasts are audio-first serialized episodes and includes listening to podcasts via video platforms such as Youtube

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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