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United StatesPodcasts, US
Podcast Listeners, by Sex
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Ad Spending
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Podcast Ad Spending
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Programmatic Podcast Ad Spending
Ad Revenue per Hour, per Person
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Podcast Ad Revenues per Hour Spent with Podcasts, per Person
Time Spent
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Time Spent with Podcasts
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Time Spent with Podcasts by Adult Podcast Listeners
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Time Spent with Podcasts, by Device
Users
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Podcast Listeners
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Weekly Podcast Listeners
by Age
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Podcast Listeners, by Age
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Podcast Listener Penetration, by Age
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Podcast Listener Share, by Age
by Sex
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Podcast Listeners, by Sex
by Generation
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Podcast Listeners, by Generation
by Platform
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Apple Podcast Listeners
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iHeartRadio Podcast Listeners
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Spotify Podcast Listeners
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US Podcast Listeners and Penetration, by Sex

Timeframe20232024202520262027
Millions
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% Change
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% of Internet Users
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% of Population
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% of Total
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Source: eMarketer

Note: internet users who listen to a podcast via digital stream or direct download on any device at least once per month

Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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