Source: eMarketer, February 2023 - May 2023
Note: households with a subscription to an internet-delivered live TV service (e.g., Hulu + Live TV, Sling TV, YouTube TV)
Additional Note: vMVPD stands for virtual multichannel video programming distributor.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.