Source: eMarketer, March 2023 - May 2023
Note: individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport on vMVPD platforms; excludes highlight viewing and viewing of nonlive content; excludes esports; excludes Olympics content
Additional Note: vMVPD stands for virtual multichannel video programming distributor
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.