Industries Overview
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Learn More →Net Traditional Pay TV/vMVPD Households
Subscription Revenue
by Service Provider
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US Net Traditional Pay TV/vMVPD Households and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Net traditional pay TV/vMVPD households (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of households | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: households with a subscription to a traditional pay TV service or a vMVPD
Additional Note: Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.
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