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United StatesDirect-to-Consumer (D2C) Ecommerce Sales, US
Direct-to-Consumer (D2C) Ecommerce Sales
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Overall
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Direct-to-Consumer (D2C) Ecommerce Sales
by Brand Type
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Established Brand D2C Ecommerce Sales
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Digitally Native Brand D2C Ecommerce Sales
by Company
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D2C Ecommerce Sales, by Company
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D2C Ecommerce Sales Growth, by Company
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D2C Ecommerce Sales, by Company: % of D2C Ecommerce Sales
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D2C Ecommerce Sales Share, by Company: % of Total Retail Ecommerce Sales
Users
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Digital D2C Brand Buyers
per User
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Digitally Native Brand D2C Ecommerce Sales, per Online D2C Brand Buyer
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Digitally Native Brand D2C Ecommerce Sales, per Person
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US Direct-to-Consumer (D2C) Ecommerce Sales

Timeframe20202021202220232024
Direct-to-consumer (D2C) ecommerce sales (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail ecommerce salesMaximum of two rows can be charted.
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– % of total retail salesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products sold by consumer brand manufacturers that sell their products directly to consumers online via their owned and operated sites, bypassing standard distribution channels through a retailer, wholesaler, or third-party platform such as a marketplace; includes digitally native brands and established brands; excludes traditional retailers’ private-label brands; excludes travel and event tickets and food or drink services

Additional Note: eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017. Estimates only capture ecommerce sales through a self-branded ecommerce site or app, although some brands utilize physical retail and third-party ecommerce as secondary channels. Examples include Bonobos, Casper, Dollar Shave Club, Glossier, Warby Parker, etc.

Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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