US Digital D2C Brand Buyers and Penetration

Timeframe20202021202220232024
Digital D2C brand buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have made at least one purchase from a digitally native vertical brand via its self-branded ecommerce site or app during the calendar year, including online, mobile and tablet purchases

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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