Source: eMarketer, March 2023 - May 2023
Note: includes products sold online by digitally native vertical brands founded since 2010 that sell directly to consumers via their owned and operated sites or apps, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; includes only brands that started as independent online retailers; excludes travel and event tickets; excludes food services and drinking place sales
Additional Note: Estimates capture only ecommerce sales through a self-branded ecommerce site or app, although many brands utilize physical retail and third-party ecommerce as additional channels. Examples of digitally native D2C brands include Bonobos, Casper, Dollar Shave Club, Glossier, Peloton, and Warby Parker.
Methodology: Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.