Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Methodology
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Learn More →Established Brand D2C Ecommerce Sales
Overall
by Company
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: includes products sold online by established consumer brand manufacturers that sell directly to consumers via their owned and operated sites or apps, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; includes brands that did not start as online retailers and those that traditionally sold their products to wholesalers or retailers; excludes travel and event tickets; excludes food services and drinking place sales
Additional Note: Estimates capture only ecommerce sales through a self-branded ecommerce site or app, although many brands utilize physical retail and third-party ecommerce as additional channels. Examples of established D2C brands include adidas, Apple, Gap, and Nike.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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