Source: eMarketer, March 2023 - May 2023
Note: includes products sold online by established consumer brand manufacturers that sell directly to consumers via their owned and operated sites or apps, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; includes brands that did not start as online retailers and those that traditionally sold their products to wholesalers or retailers; excludes travel and event tickets; excludes food services and drinking place sales
Additional Note: Estimates capture only ecommerce sales through a self-branded ecommerce site or app, although many brands utilize physical retail and third-party ecommerce as additional channels. Examples of established D2C brands include adidas, Apple, Gap, and Nike.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.