Source: eMarketer, July 2022
Note: includes products or services ordered via social networks and messaging apps, such as Facebook, Instagram, Pinterest, WeChat, Line, VK and others, regardless of the method of payment or fulfillment; excludes travel and event tickets, tips, subscriptions, payments, such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Includes products or services ordered by buying directly on the social platform or through clicking links on the social network that leads to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). Also includes transactions that were agreed on social platforms initially but payment took place elsewhere, such as PayPal (e.g., C2C transactions on Facebook Marketplace).
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers and social network companies, consumer online buying trends and macro-level economic conditions.