US Social Buyers and Penetration

Timeframe20222023202420252026
Social buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; social network users who have made at least one purchase via any social channel, such as (Facebook, Instagram, Pinterest, Line, WeChat, VK, and others), including links and transactions on the platform itself, during the calendar year, including online, mobile and tablet purchases

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

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