Source: eMarketer, August 2022 - May 2023
Note: the sale of physical products from one business to another that occurs over the internet via an ecommerce site; includes sales directly from a supplier website or indirectly through third-party online stores like marketplaces; includes online orders placed via any device, regardless of the method of payment or fulfillment
Additional Note: Includes physical products only; excludes software licenses, subscriptions to software, professional services such as marketing or advertising services and travel. B2B sales includes sales from manufacturers, wholesalers, distributors and retailers to other businesses.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.