Source: EMARKETER Forecast, February 2024 - January 2024
Note: excludes food and nonfood grocery products ordered using the internet; grocery items are products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables; excludes restaurant sales
Additional Note: Sales can occur through channels outside of traditional grocers or supermarkets such as warehouse clubs and superstores, convenience stores, gas stations, and pharmacy/drug stores.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.