Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year either for pickup (in-store or from a locker at a retail or pickup location) or delivery (via first-party delivery, third-party delivery, or ship-to-home options)
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Delivery includes first-party delivery (e.g., grocery store, Amazon), third-party delivery (e.g., Instacart, Shipt), and ship-to-home (e.g., FedEx, UPS).
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.