Source: EMARKETER Forecast, February 2024 - October 2023
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year for pickup in a store or from a locker at a retail or pickup location
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.