Delivery Only Digital Grocery Buyers
Grocery Ecommerce Sales by Retailer
Grocery Ecommerce Sales by Fulfillment Method
Grocery Ecommerce Sales by Business Model
Retail
Retail Ecommerce
Non-Ecommerce
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US Delivery Only Digital Grocery Buyers and Penetration
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Delivery only digital grocery buyers (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of digital buyers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year that is fulfulled via delivery; includes first-party delivery (e.g., grocery store, Amazon), third-party delivery (e.g., Instacart, Shipt), and ship-to-home (e.g., FedEx, UPS)
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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