US Digital-Only Bank Account Holder Penetration, by Age

Timeframe20222023202420252026
% of Internet Users
– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who have at least one account at an FDIC-backed digital-only full-service bank open to all consumers that includes transactional and savings options but does not operate physical branches, and where all account management is carried out via web browsers, mobile apps or over the phone

Additional Note: A digital-only bank is the brand with which the consumer engages, but may itself be a licensed bank (such as Ally Bank in the US, a legacy bank that moved into consumer banking with a digital-only product, and Monzo in the UK, which is a startup that has acquired a banking license, and Tangerine in Canada, a digital-only subsidiary of legacy bank Scotiabank) or may have a partnership with existing licensed banks (such as Chime in the US, Revolut in the UK, and Koho Bank in Canada, which operate accounts through partnered licensed financial institutions).

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.

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