Neobank Account Holder Growth, by Company
by Age
by Generation
Neobank Account Holders
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US Neobank Account Holder Growth, by Company
% change
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Aspiration | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Chime | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Current | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Varo | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, June 2022
Note: individuals who hold at least one account at an independent, digitally native digital-only bank that has either a banking license or operates on a licensed bank's platform (such as Chime or Varo in the US, Monzo in the UK, and Koho in Canada); account holders are not mutually exclusive; there is overlap between groups
Additional Note: A digital-only bank is a retail financial services company or brand that primarily offers banking products, serves customers online and/or via a smartphone app, and effectively or completely lacks branded physical locations.
Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, reported and estimated non-interest expenses from major banks, estimates from other research firms, historical trends, GDP trends, technology expense trends, and macro-level economic conditions.
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