Source: EMARKETER Forecast, June 2023 - October 2023
Note: individuals 18+ who have at least one account at an FDIC-backed digital-only full-service bank open to all consumers that includes transactional and savings options but does not operate physical branches, and where all account management is carried out via web browsers, mobile apps or over the phone.
Additional Note: Individuals who hold at least one account at an incumbent digital-only bank (such as Ally Bank in the US) or a digital-only subsidiary of an incumbent bank (such as BankMobile or GO2Bank in the US).
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.