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Learn More →Digital-Only Bank Account Holder Share, by Company
Overall
by Age
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Data Table
Source & Notes
Source: eMarketer, June 2022 - May 2023
Note: individuals who have at least one account at an FSCS-backed digital-only full-service bank open to all consumers that includes transactional and savings options but does not operate physical branches, and where all account management is carried out via web browsers, mobile apps or over the phone
Additional Note: A digital-only bank is the brand with which the consumer engages, but may itself be a licensed bank (such as Ally Bank in the US, a legacy bank that moved into consumer banking with a digital-only product, and Monzo in the UK, which is a startup that has acquired a banking license, and Tangerine in Canada, a digital-only subsidiary of legacy bank Scotiabank) or may have a partnership with existing licensed banks (such as Chime in the US, Revolut in the UK, and Koho Bank in Canada, which operate accounts through partnered licensed financial institutions).
Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, reported and estimated non-interest expenses from major banks, estimates from other research firms, historical trends, GDP trends, technology expense trends, and macro-level economic conditions.
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