WhatsApp Users
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WhatsApp Users and Penetration in Brazil

Timeframe20222023202420252026
WhatsApp users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile phone messaging app usersMaximum of two rows can be charted.
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– % of mobile phone internet usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who access their WhatsApp account via mobile phone app at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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