Source: Insider Intelligence | eMarketer, September 2022 - October 2023
Note: internet users ages 18+ who access their investment brokerage account digitally via any device at least once per month; includes access via third-party personal financial management tools such as Mint, Quicken, or Yolt
Additional Note: A brokerage account is an investment account (retirement, 401(k), IRA, trading) under an accredited brokerage firm that allows you to purchase financial assets (e.g., Fidelity, Vanguard, E-Trade, Robinhood.)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.