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United StatesDigital Brokerage Users, US
Brokerage Account Holders
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US Brokerage Account Holders and Penetration

Timeframe20202021202220232024
Brokerage account holders (millions)Maximum of two rows can be charted.
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Source: eMarketer

Note: individuals ages 18+ who have at least one brokerage account

Additional Note: A brokerage account is an investment account (retirement, 401(k), IRA, trading) under an accredited brokerage firm that allows you to purchase financial assets (e.g., Fidelity, Vanguard, E-Trade, Robinhood.)

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.

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