US Magazine Ad Spending

Timeframe20222023202420252026
Magazine ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Magazine ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Zenith,December 2019

Magazine ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Zenith,December 2019
S&P Global,February 2019

Magazine ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
Zenith,December 2019
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