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United StatesRadio + Digital Audio Services Ad Spending, US
Radio Ad Spending
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Radio Ad Spending
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Digital Audio Services Ad Spending
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Radio + Digital Audio Services Ad Spending
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Radio Ad Spending, per Radio Listener
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Jump to Source Comparisons Below

US Radio Ad Spending

Timeframe20222023202420252026
Radio ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total radio + digital audio services ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air; excludes off-air radio and digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Radio ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes

Radio ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes

Radio ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes
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