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United StatesOut-of-Home Ad Spending, US
Out-of-Home Ad Spending
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Out-of-Home Ad Spending
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Digital Out-of-Home Ad Spending
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Traditional Out-of-Home Ad Spending
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US Out-of-Home Ad Spending

Timeframe20222023202420252026
Out-of-home ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes any out-of home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit, digital place-based displays

Additional Note: eMarketer benchmarks its out-of-home ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2018. Out-of-home spending includes alternative, billboards, cinema, street furniture & transit.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Out-of-home ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes

Out-of-home ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
S&P Global,October 2019
Nomura Instinet,June 2019
Show Notes

Out-of-home ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes
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