Traditional Out-of-Home Ad Spending
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US Traditional Out-of-Home Ad Spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Traditional out-of-home ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total out-of-home ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes alternative, billboards, cinema, street furniture and transit
Additional Note: eMarketer benchmarks its outdoor ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2017.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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