US Retail Ecommerce Back-to-School Season Sales

Timeframe20182019202020212022
Retail ecommerce back-to-school season salesMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Q3 retail ecommerce salesMaximum of two rows can be charted.
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– % of full-year retail ecommerce salesMaximum of two rows can be charted.
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– % of total retail back-to-school salesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for the period in Q3 before the start of school each year among households with a child under 18 present and/or adults ages 18-24 attending post-secondary education

Additional Note: Grades K-12 retail back-to-school season sales include apparel and accessories, office equipment and supplies, and computer and consumer electronics. College-bound retail back-to-school season sales include apparel and accessories, office equipment and supplies, computer and consumer electronics, furniture and home furnishings, health and personal care, books/music/video, and food and beverage

Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Retail ecommerce back-to-school season sales, US, billions

Sources2016201720182019202020212022
eMarketer,June 2022
Deloitte,July 2019
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