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Learn More →Non-Ecommerce Back-to-School Season Sales
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Retail Ecommerce
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US Non-Ecommerce Back-to-School Season Sales
| Timeframe | 2019 | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|---|
| Non-ecommerce back-to-school season sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total retail back-to-school sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: excludes products or services ordered using the internet; sales are for the period in Q3 before the start of school each year among households with a child under 18 present and/or adults ages 18 to 24 attending post-secondary education
Additional Note: Grades K-12 retail back-to-school season sales include apparel and accessories, office equipment and supplies, and computers and consumer electronics. College-bound retail back-to-school season sales include apparel and accessories, office equipment and supplies, computers and consumer electronics, furniture and home furnishings, health/personal care/beauty, books/music/video, and food and beverages. eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.
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