Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Non-Ecommerce Back-to-School Season Sales
Retail
Retail Ecommerce
Non-Ecommerce
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Data Table
Source & Notes
Source: eMarketer, February 2023 - May 2023
Note: excludes products or services ordered using the internet; sales are for the period in Q3 before the start of school each year among households with a child under 18 present and/or adults ages 18 to 24 attending post-secondary education
Additional Note: Grades K-12 retail back-to-school season sales include apparel and accessories, office equipment and supplies, and computers and consumer electronics. College-bound retail back-to-school season sales include apparel and accessories, office equipment and supplies, computers and consumer electronics, furniture and home furnishings, health/personal care/beauty, books/music/video, and food and beverages. eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.
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