Source: eMarketer, February 2023 - May 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for the period in Q3 before the start of school each year among adults ages 18 to 24 attending postsecondary education; includes apparel and accessories, office equipment and supplies, computers and consumer electronics, furniture and home furnishings, health/personal care/beauty, books/music/video, and food and beverages
Additional Note: eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.