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Learn More →College-Bound Retail Ecommerce Back-to-School Season Sales
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US College-Bound Retail Ecommerce Back-to-School Season Sales
| Timeframe | 2019 | 2020 | 2021 | 2022 | 2023 | |||
|---|---|---|---|---|---|---|---|---|
| College-bound retail ecommerce back-to-school season sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of Q3 retail ecommerce sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of full-year retail ecommerce sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total retail back-to-school sales | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; sales are for the period in Q3 before the start of school each year among adults ages 18 to 24 attending postsecondary education; includes apparel and accessories, office equipment and supplies, computers and consumer electronics, furniture and home furnishings, health/personal care/beauty, books/music/video, and food and beverages
Additional Note: eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.
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