Source: eMarketer, February 2023 - May 2023
Note: sales are for the period in Q3 before the start of school each year among households with a child under 18 present; includes apparel and accessories, office equipment and supplies, and computers and consumer electronics
Additional Note: eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.